I’ve been a 3D artist for 25 years, which in internet years makes me basically a time-travelling wizard. Over that time, I’ve also been running an architectural visualisation studio called Lucid Metal, turning ideas, sketches, and half-formed dreams into shiny, believable worlds long before they exist in real life. I’ve worked across architectural visualisation, experiential projects, events, advertising, and property marketing—if it needs to look good before it’s built, launched, or explained, chances are I’ve done a version of it (probably at 2am, with too much coffee).

I genuinely love what I do and feel incredibly lucky to have spent a career doing something that still excites me after all these years. I enjoy the mix of technical problem-solving and creative storytelling, the thrill of a great brief, and the quiet satisfaction of making something complex feel effortless. When I’m not pushing pixels, I’m usually thinking about lighting, composition, or how to make the next project just that little bit better. After 25 years, I’ve learned that good visuals don’t just show things—they make people feel something. And honestly, I still get a kick out of that every single time.